SALVATORE FERRAGAMO

Ferragamo — The Secret of Time: Unlocked

PRODUCT LAUNCHBRAND MOMENT

80+

ExperiencesGuestsDays

Milano, Parigi, Mexico City, Tokyo2024

To celebrate the launch of Ferragamo Secret, IFexperience presented The Secret of Time: Unlocked — a revolutionary experience crafted to unveil the secrets of time, transporting guests across eras on an unforgettable journey. Developed across four iconic cities, the project involved the Ferragamo boutiques in each location, transforming them into experiential stages where guests discovered the brand's timeless connection with innovation and artistry through a series of immersive activations set in emblematic city sites.

Experience Collection Immersive Experiences Strategic Research & Consultancy