Moncler Rome 2021

For Moncler, IFexperience designed a bespoke cultural program in Rome to celebrate the opening of the brand's new boutique. Guests were guided through the hidden layers of the Piazza di Spagna district, discovering unexpected sites usually closed to the public, from the private home of a legendary artist to the illusionistic frescoes concealed within a Baroque convent. The experience concluded with an exclusive cocktail in the new boutique and a private dinner in a scenographic venue overlooking Circus Maximus.