Nespresso — Ispirazione Italiana

For the official launch in Milan, IFexperience curated a three-day press journey built around a single immersive narrative unfolding across five stages. Fifty selected journalists and guests explored hidden and privately accessible spaces that inspired the collection, took part in a bespoke coffee masterclass, and experienced Milan through a refined lens of creativity and craftsmanship. The program culminated in an exclusive dinner party and high-impact launch evening attended by approximately 200 guests.