Santa Maria Novella — L'Officina delle Meraviglie

To celebrate its 800th anniversary, the Officina Profumo-Farmaceutica di Santa Maria Novella invited guests to an immersive journey curated by IFexperience, exploring Florence's hidden symbols and its deep-rooted connection to science, art and mysticism. Through five secret venues, guests followed a symbolic path from darkness to light, inspired by the Fedeli d'Amore and Dante's spiritual vision, in a multisensory experience unfolding across five chapters aligned with the senses. IFexperience also curated an exclusive private dinner and managed press relations and full guest hospitality.